To show the Dutch people what else the Dutch Forestry Comission does besides taking
good care of our forests, we started a campaign about ‘going outside’ (naar buiten).
There’s something to do or see outside for everyone at any time of the year – rain or
sunshine. A big print campaign introducing a lot of new seasons (of which some last
for months and others just for a few days) invites everyone to go outside and see
Holland’s beautiful nature.

Made at Gummo.